Tip-Ex - a Hunter Shoots a Bear

Check out this new campaign from Tip-Ex 'A Hunter Shoots a Bear'. It's a great idea, and pulled off perfectly. A video plays out of a couple of hunters in the forest, when all of a sudden a bear crashes in on their tent! What happens next? You decide! The next bit is where things get interesting, as the main character pulls a giant Tip-Ex roller from the adverts on the right, straight out of the video screen and allows you to re-write the story using Tip-ex. Now you can type in anything you want to happen, and watch the actors perform your request!

Cuddle?
Fight?
Talk?

Even the error messages are pretty great, with the bear acting at it's best.