The Mégane Experiment : Can a car change a town?

Mégane have recently launched a campaign called 'Can a car change a town?' and drove a Renault Mégane from Menton, the pearl of France to Gisburn, Lancashire.

The idea revolves around the worrying 'fact' that there are no Méganes in Gisburn and so Claude drives there to convince villagers he is a ‘joie de vivre’ expert from Menton, Côte d’Azur, France, where there are many Méganes.

Over the course of the week, he calls a meeting to explain that villages and towns with more Méganes have higher fertility rates, berates the locals for their lack of ‘joie’, convinces the proprietor of the White Bull to convert his pub to the ‘Boeuf Blanc’ complete with an accordion player, teaches the meaning of ‘joie de vivre’ to the primary school, gets interviewed by a member of the local Press and, finally, puts on the ‘Festival de Joie’ on the local playing fields.







Take a look at TheMeganeExperiment.com to find out more, and to discover how much ‘joie’ there is in your area!

More Mégane videos can be discovered on the Facebook fanpage and the commercials the YouTube channel.