Design competition : "Eco Fashion" by FIAT 500 & VOGUE

Fiat and Vogue have come together to launch a design competition for creative folk to come up with an innovative and original design for a cycle helmet.

First prize is a whopping €2,000 with second and third winners receiving €500 each. The winning design will be printed on a limited edition of bicycle helmets.

See the current entries here...

THE BRIEF

FIAT and Vogue seek your talent to help promote the launch in a unique way.

The question they ask you is:
"How to interpret the "Eco Fashion" style in the everyday life?"

From now on, driving a 500 TwinAir or riding a 500 bike - POP or Lounge model, the folding bike that has been custom made to go in the boot of the Fiat 500!

FIAT and Vogue request you to answer the question graphically, by creating a design that can be printed on bike helmets, which represents an "Eco Fashion" style and which fits the image of an icon like the Fiat 500.

Moreover we must not forget helmets are soon going to be mandatory when on the pedals!

Prize pot €3,000 euros and designer's visibility!

First prize:
The best design will be selected and acquired by FIAT, with the winner receiving a prize of €2,000. The associated graphics will be printed on bicycle helmets on display and available to purchase in some 500 TwinAir cars, strategically located in Milan on the evening of September 9th. The helmets will be produced in limited edition, and some will be autographed by designers and other celebrities. The proceeds will go entirely to charity for the "Adopt a tree" scheme.

Second and Third Prize:
Two prizes of € 500 each for the second and third best designs, selected and acquired by FIAT to be printed on additional bicycle helmets or to be used for other types of marketing and communications.

DOWNLOAD THE DESIGN PACK HERE

Read more about the competition on Shicon...