The ads are appearing on advertising spaces across Copenhagen, the effect of layered fly posters ripped apart to reveal the Sabbath ad was simulated by glueing layers of old posters together and carving the holes by hand.
"For some time, we had been fascinated by the almost endless layers of posters that cover our city walls," says Morten Ingermann, CEO of McCann Copenhagen, the agency responsible. "What if we dug our way through them. Imagine what we could find?"
Amazing stuff!
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