Wednesday 11 April 2012

Non-Latin Versions Of Famous Logos

These non-Latin versions of global brands are great! It's interesting to see how each brand's style translates into the different languages and still retaining instant recognition. I love the way the arrow in the FedEx logo has been worked into the Arabic typeface, reading from right to left and therefore pointing the wrong way to Western eyes!











1 comment:

  1. Very clever work - I wish I had this kind of eye for branding

    ReplyDelete

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