Looking for inspiration? Follow happy

I'm a big fan of Honda's advertising campaigns, and here it looks like Wieden + Kennedy London, have created another winner for them, with the direction of Dawid Marcinkowski.

When you don't know how - follow happy

That's the lesson the Honda engineers learnt when developing the interior for the new Honda Civic. The campaign follows the story that when confronted by potential customer and his dog, Honda saw that the customer's dog enjoyed sitting in the space between the 'Magic Seats'. They took inspiration from this and the Honda Engineers realised they needed Happiness to be their guide. For them it was the image of a Happy Dog in the back seat of the car which made them keep the Magic Seats.

If we never venture into the unknown how do we get anywhere new? After all, treading along a common path will never lead to something new or innovative. 




As well as this great short video, Honda have created an interactive game where you can learn about how they came to make certain decisions when designing for the new Honda Civic.

Click here to play the Honda Civic game >

Make sure you have your microphone switched on so you can play with the full interactive features!

Article sponsored by Honda.