Kopparberg have just launched a new ad campaign, running simultaneously across cinema, press, online and on the Find Kopparberg site.
The new campaign's concept revolves around discovery – that place you never knew existed, a great new band, an underground party or just a great night out. The whole notion of the campaign is summed up by the cinema ad, directed by acclaimed promos director Daniel Wolfe.
Kopparberg have also teamed up with Vice Magazine for a series of events called the Kopparberg Klash. This is designed to unearth the best new creative minds in the areas of photography, style, music and film, with a series of events celebrating the best new talent in each category.
More information on all of this, as well as a blog celebrating and sharing the latest cool stuff Kopparberg have found, is available on the campaign website at findkopparberg.com.
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