This is the latest attempt from labour at enticing the public to keep Gordon Brown firmly in his seat. The advert, by Saatchi & Saatchi London, depicts the Conservative leaders as the famous Jedward twins from the travelling circus that is the x-factor. Is this really the best way to attract votes?
In a word, no. And it couldn't be release at a worse time, what with this weekends x-factor results!
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