Honda have teamed up with Wieden & Kennedy, London and the result? a nice little animated TV advert with the environment close to heart. Of course, They've stuck with tradition and used the now very familiar and oddly comforting voice of Garrison Keillor. He has become 'the' voice of Honda in recent years, and why stop now? Keillor tells the story of Honda's environmental crusaide, battling the non 'doers' of the world into submission and encouraging the public to follow suit. Let's all gather round now, hold hands, and soak up the positive vibes from Honda's new advert 'Do, Keep doing, do some more'. The new Honda advert premiered on Channel 4 on the 4th April, rather nicely placed in the advertising break of Al Gore’s An Inconvenient Truth. Showing that Honda are still holding onto their shiny advertising crown.
Another one in the bag for Honda!
A little story all about doers. But what exactly is a doer? Well, doers do things. Things to move us forward, to make stuff better. We started off small just thinking of ideas, little “dos”. What if we plant trees around our factories, help the air stay a bit cleaner? Perhaps introduce water based paint, create a solve a car, the first hybrid cars. Well how about a car that only emits water? Little steps in the right direction. Then it made us think, “What if we were all doers learning as we go, doing things that can make a difference, like not revving our engines when we don’t need to. Driving a bit slower in traffic jams instead of stop starting. Or keeping our tires properly inflated to save fuel. And emptying out all the stuff we don’t need to carry around. Wouldn’t that be worthwhile? So let’s go do, keep doing, and do some more. Start a to-do list. Because there a million and one to-dos still to be done.
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