Geoff McFetridge

Geoff McFetridge seems to be one of those people who can excel in anything he turns his hand to. A renown designer, illustrator, animator, filmmaker and "all-around visual auteur" so I hear. His work is just too easy to like, the simple icon based illustration style he has become known for is what I'll be looking at. Although his work on the Virgin Suicides and Adaptation are surely worthy of note, I am just too distracted by the visual language of his illustrations.

Geoff McFetridge is a designer who is not bound by media, a new breed of creative who uses ideas over method. A kind of 21st century Renaissance man if I could be so bold. Utilizing print, film, animation and skateboards, he has become something of an icon himself. Humor plays large role in his work, using irony, witty phrases and sayings which I'm sure make perfect sense to the LA fraternity. The rest of us just have to nod and agree sometimes, but on the whole it's pretty universal stuff. Enough of that though take a look at a few examples of his work I've gathered to feast your unworthy eyes upon >>>

For more information on Geoff McFetridge check out this interview - kinda interesting. Especially the birch tree revelation. I did not know that the root systems link up! nice.

Also look up the King of Mountain site for a slightly more 'official' take.

And this interview by the Coudal Partners is really worth looking at >>>>