Wednesday, 29 May 2013

Dumb Ways To Die

Ok so I might be a bit late to this but it's still pretty amazing!

Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Australia to promote rail safety. The campaign was devised by advertising agency McCann Melbourne. Watch the video at the bottom, and visit the website here

There's also a great app to download for iphone here where you can try your darndest not to die (in a dumb way), and most importantly - learn to be safe around trains.




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