The advert's narrative begins with a man being shown around a "Raiders of the Lost Ark" style aircraft hanger filled with wooden boxes, by another man in a white coat. The mysterious official reveals the warehouse is filled with boxes containing every opportunity someone has missed, carefully stored away in a kind of never ending stasis.
A plethora of gold, silver and bronze trophies, that yacht you've always wanted but never bought, learning the piano, walking on the Moon?! (Must have been an opportunity missed by someone!) and many more.
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Chevrolet encourage you not to miss an opportunity and introduce their range of cars at the end of the commercial, revealing the sentiment of the advert in a kind of edgy tone.
To continue this intriguing storyline, Chevrolet developed a series of additional videos that deliver background stories to some of the missed opportunities featured in the Warehouse video. Chevrolet have done this via its partnership with MOFILM - an online collective of young film makers. Click here to view the entries that continue the story...
Here's the winning entry created by Ben Tedesco entitled - Through the Lens.
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