Yorkshire Tea 'where teatime is important' by Beattie McGuinness Bungay

This advert is too good! Truly amazing. He's definitely on to something here. "It's nice to be important but, I wish my wife could see, there's nothing more important than making time for tea." I couldn't agree more, as I sip from a cuppa myself, if only it were Yorkshire tea... If only.


A sprinkling of background info for anyone who's interested:

Creative Type: Television
Agency: Beattie McGuinness Bungay
Advertiser: Yorkshire Tea

Project: Where teatime is important.

Brief: To bring together two much loved Yorkshire institutions - John Shuttleworth and Yorkshire Tea - to celebrate the importance of tea time.

Client: James Prentice, Brand Manager, Yorkshire Tea; Clare Abbott, Marketing Director, Taylors of Harrogate.
Copywriter: Simon Bere & Graham Fellows.
Art Director: Simon Bere.
Agency Planner: David Bain.
Agency Producer: Lucy Swallow.
Media Agency: MediaCom North.
Media Planner: Mark Watts.
Production Co: Willy Smax and Chic Ken
Productions Director: Willy Smax Films.
Prod. Co Producer: Fran Barnes/Willy Smax.
Post Production: Rushes.
Audio Post Production: Grand Central.
Exposure: National TV, Radio & Digital.