Melbourne Dance Company - Typographic Advertising

I've just seen this great piece of typographic work via Josip Kelava. Lovely work!

Don't Miss A Great Opportunity - Make It Happen With Chevrolet

Don't miss a great opportunity - the strapline of Chevrolet's latest commercial for TV and online.

The advert's narrative begins with a man being shown around a "Raiders of the Lost Ark" style aircraft hanger filled with wooden boxes, by another man in a white coat. The mysterious official reveals the warehouse is filled with boxes containing every opportunity someone has missed, carefully stored away in a kind of never ending stasis.

A plethora of gold, silver and bronze trophies, that yacht you've always wanted but never bought, learning the piano, walking on the Moon?! (Must have been an opportunity missed by someone!) and many more.

MAKE IT HAPPEN WITH CHEVROLET

Chevrolet encourage you not to miss an opportunity and introduce their range of cars at the end of the commercial, revealing the sentiment of the advert in a kind of edgy tone.



To continue this intriguing storyline, Chevrolet developed a series of additional videos that deliver background stories to some of the missed opportunities featured in the Warehouse video. Chevrolet have done this via its partnership with MOFILM - an online collective of young film makers. Click here to view the entries that continue the story...

Here's the winning entry created by Ben Tedesco entitled - Through the Lens.



Sponsored by Chevrolet

New Müller ad 2011 - wünderful stuff

I love the new Müller advert, a wonderful blend of modern nostalgia whipped up using hand drawn animation, computer generated wizardry and real life action!

The advert was created by TBWA\London and shows the Müller robot, developed especially for this advert, wreaking havoc and turning ordinary law abiding citizens into a collection of nostalgic pop culture characters, including none other than Yogi Bear, a selection of Mr Men, Muttley, KITT (The Hoff's ride) and many more! 

The campaign launched with the first round of this year’s The X Factor live finals. The epic, 90-second commercial aired simultaneously across 50 channels, including the coveted slot during Britain’s biggest entertainment show.

Truly wünderful

"I think it's great that a brand should remind us to stir a bit of wonder in our days, and beat the mundane out of our lives. Such a mission needs to reach as many people as we can -- and talk to their heart. It's a rallying cry. It has to be truly wünderful." - Dedé Laurentino, Executive Creative Director at TBWA\London.



Also see the 'making of' the wünderful stuff advert, and below that, an amazing time lapse video of an outdoor graffiti artwork for the campaign.





Sponsored post.

Anything Can Fly - Avios Advertising Campaign

Avios, the new name for airmiles, only launched a few days ago and have just released a captivating TV advert to spread the word of Avios.

The Anything Can Fly Advert shows household electrical items, a petrol pump and others flying under their own steam. Hinting towards how you can earn points in the new Avios scheme. Visit avios.com to find out more.



And to see how they went about creating these amazing flying machines, view the video below! I love the flying lawnmower at the end, it has an eerie movement, especially with the music they have put to the film. A great first ad for Avios!

If anyone knows who the music is by in the Avios advert please leave a comment below, I'd be interested to find out who it is!

Looking for inspiration? Follow happy

I'm a big fan of Honda's advertising campaigns, and here it looks like Wieden + Kennedy London, have created another winner for them, with the direction of Dawid Marcinkowski.

When you don't know how - follow happy

That's the lesson the Honda engineers learnt when developing the interior for the new Honda Civic. The campaign follows the story that when confronted by potential customer and his dog, Honda saw that the customer's dog enjoyed sitting in the space between the 'Magic Seats'. They took inspiration from this and the Honda Engineers realised they needed Happiness to be their guide. For them it was the image of a Happy Dog in the back seat of the car which made them keep the Magic Seats.

If we never venture into the unknown how do we get anywhere new? After all, treading along a common path will never lead to something new or innovative. 




As well as this great short video, Honda have created an interactive game where you can learn about how they came to make certain decisions when designing for the new Honda Civic.

Click here to play the Honda Civic game >

Make sure you have your microphone switched on so you can play with the full interactive features!

Article sponsored by Honda.

Lego Wordsearch Advertising Campaign

I love these new wordsearch style advertising designs for Lego, they really capture the notion of Lego perfectly. The campaign was created by TBWA.

(Click images to view larger)

Grolsch : Beer Bottle Orchestra

Grolsch have assembled 'the Swingtop Philharmonic Orchestra!' Loving this! Looking forward to seeing this year's Christmas virals!!

Leica - Sharpest Details Campaign

Nice set of advertising boards for Leica. The images show how the Leica S2 camera gets in closer getting the 'sharpest details' of any situation.

Orangina 'Animals & Us' new advertising campaign

Check out Orangina's latest ad which pokes fun at conventional advertising scenarios for sports drinks, purfumes, spot cream and more! It's good fun.

Kopparberg's new ad campaign 2010

Kopparberg have just launched a new ad campaign, running simultaneously across cinema, press, online and on the Find Kopparberg site.

The new campaign's concept revolves around discovery – that place you never knew existed, a great new band, an underground party or just a great night out. The whole notion of the campaign is summed up by the cinema ad, directed by acclaimed promos director Daniel Wolfe.

Kopparberg have also teamed up with Vice Magazine for a series of events called the Kopparberg Klash. This is designed to unearth the best new creative minds in the areas of photography, style, music and film, with a series of events celebrating the best new talent in each category.

More information on all of this, as well as a blog celebrating and sharing the latest cool stuff Kopparberg have found, is available on the campaign website at findkopparberg.com.

Marmite shower gel? Tempting...

These are just a few of Marmite's campaign posters advertising their new cereal bars, they're certainly going to turn a few heads on the underground at the moment.

I'm not sure about the shower gel, but who could resist a woman smelling of vegetable extract?!? Those brown streaks are sure to do the trick.

That may be too far,
but how about this?

On a similar topic, those crazy cats in the Marmarati have joined together in the social sphere and have developed a new Marmite flavour - XO! Take a look at the Marmarati here >

Marmite is a product of Unilever.

Honda's new TV advert: Everything we do 2010

Honda pretty much can't go wrong in my eyes, this is the latest advert from the company who do everything!

Song: re-mix of Battles, Atlas

Twinings Infusions Advert January 2010

Great little advert for the best tea out there... Twinings!

Guinness reveal latest Ad - Bring the world to Life

Now Guinness are well known for their advertising, from those iconic posters to the latest TV adverts - they clearly know the value of a good campaign. This advert 'Bring the world to life' is the latest example of this, I don't think the pace has dropped at all!

The director of this ad, Johnny Green, has been quoted saying: “The locations were so remote and extreme that it took days to even get to the site. From high altitudes to underwater shoots, freezing temperatures of -30C combined with the burning glare of the sun off of the snow, every element brought its own unique challenge.”

New Arts Council website : Digital Art Comission

To mark the launch of the new Arts Council website, acclaimed visual artists Thomson & Craighead have created a bespoke new digital art commission.

Apple's 1984 Big Brother comes back to haunt them

Here you can see the original 1984 advert where Apple is the savior of man, stopping the evil suppression of Big Brother.



The original was perhaps one of the most iconic adverts of the time, it has been re-used by many times over the years, but none have pointed the tyranny of Big Brother at Apple themselves. DoubleTwist are the company behind this online advert. This time it is them and not Apple who are supposedly going to save us all from becoming drooling i-slaves. And how do they propose to do this I hear you ask?! By selling us another product of course! They have come up with new software that promises to put "your iTunes library on any device," available in now in beta, but full launch is on the 6th October. Enjoy!

Toyota - Augmented Reality

Toyota have developed a 3D interactive experience to promote their new car; ‘IQ’. The promotional device uses augmented reality so get ready for a little fun!

To have a little digital car of your own just visit the IQ page on Toyota's website and download the program, then print out two pages with differing icons. The two icons represent two modes of animation; the car driving and the car which comes apart a bit like a transformer.

It's a good bit of fun which seems to be cropping up a lot around the internet at the moment. With the Zugura augmented reality shop, the Smart Grid site by GE a new iphone app by Acrossair and the latest piece to take the internet world by storm; a simple business card by James Alliban. The card represents a new turn for the technology as it is becoming more accessible and being applied to more practical routes in the world of marketing.

It looks like digital augmentation is finally becoming a reality.

Bling My Coach - The National Express Competition

National Express have just launched a new exciting competition to design your own coach, called Bling My Coach!

Yes that's right, as the name suggests you are invited to pimp out your coach with a variety of tools. From Leopard print to stars and a Hen night balloon to a pair of GM2020 fake glasses and nose (likened to the ones featured in Eerie Indiana!). You can do your worst and create a veritable masterpiece!

Check out my swanky design above, The Keen Machine, I've gone for a bit of a Ska look to fit in with the locals down on Brighton Beach! Pretty cool eh.

The prize for pimping out your ride, (as if the creating the coach of your dreams isn't prize enough?!) Is you get to take out your Blinged up machine on a return trip to a destination of your choice, and pack out that low rider with a bunch of your mates!!

Check it out here... Visit the Bling My Coach website >>

Funny Talking Animals - Walk On The Wild Side - Episode One Preview - BBC One

I love these new adverts for the BBC's new nature programme, Walk on the Wild Side. The Sharks have got to be my favorite!! Genius.

We buy any car .com we buy any car .com ANY ANY ANY ANY!!

Possibly the greatest advert ever made. It drills into your ears and eye sockets so deep that viewers can't resist it's catchy song.

WE BUY ANY CAR .COM WE BUY ANY CAR .COM WE BUY ANY CAR .COM ANY ANY ANY WE BUY ANY CAR .COM ANY MAKE ANY MODEL ANY AGE ANY PRICE FROM 50 QUID TO 100 GRAND WE BUY ANY CAR .COM WE BUY ANY CAR .COM WE BUY ANY CAR .COM ANY ANY ANY WE BUY ANY CAR .COM BUY A NEWER CAR AND SHOP PARTS EX? YOU CAN GET A BETTER DEAL WHEN YOU BUY NEXT WE BUY ANY CAR .COM ENTER YOUR REG NUMBER NOW AT WE BUY ANY CAR .COM

Genius.